Digital marketing glossary

TOFU (Top of the Funnel)

What is TOFU (Top of the Funnel)?

TOFU refers to the earliest stage of the customer's journey, where potential customers are just becoming aware of a problem or need they have.

Why is TOFU important?

Effective TOFU strategies ensure that a brand or product is the first thing potential customers think of when they recognize a need. It's the starting point for guiding prospects through the marketing funnel.

Captflow logo