TOFU (Top of the Funnel)

What is TOFU (Top of the Funnel)?

TOFU refers to the earliest stage of the customer's journey, where potential customers are just becoming aware of a problem or need they have.

Why is TOFU important?

Effective TOFU strategies ensure that a brand or product is the first thing potential customers think of when they recognize a need. It's the starting point for guiding prospects through the marketing funnel.