Digital marketing glossary

ROI (Return on Investment)

What is ROI (Return on Investment)?

ROI measures the profitability of an investment. It's calculated by dividing total revenue by the total cost of investments. ROI is often substituted for ROAS in digital marketing.

Why is ROI important?

ROI helps businesses evaluate the effectiveness and profitability of their investments, ensuring that resources are allocated to the most impactful initiatives.

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