Digital marketing glossary

PPC (Pay-Per-Click)

What is PPC (Pay-Per-Click)?

PPC is an online advertising model where advertisers pay a fee every time their ad is clicked by a user, as opposed to paying based on the number of views or impressions.

Why is PPC important?

PPC allows advertisers to drive targeted traffic to their website or landing page quickly. It offers measurable results, and advertisers can set a specific budget, ensuring they only pay for genuine interest.

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