Digital marketing glossary

MOFU (Middle of the Funnel)

What is MOFU (Middle of the Funnel)?

MOFU represents the stage between the top and bottom of the customer's journey. At this phase, potential customers are evaluating different solutions and considering their options.

Why is MOFU important?

MOFU is essential because it's the stage where businesses can nurture and educate potential customers, addressing their concerns and showcasing the unique value of their offerings.

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