A marketing funnel is a conceptual framework that outlines the process or journey a potential customer takes from their first interaction with a brand to a defined conversion point. The funnel is typically segmented into four main stages:
By breaking down the customer journey into distinct stages, businesses can more effectively tailor their marketing strategies and communication. Each stage requires a different approach, messaging, and type of content. Understanding the nuances of each stage allows marketers to nurture prospects more efficiently, moving them from mere awareness to active advocacy.