A marketing funnel is a conceptual framework that outlines the process or journey a potential customer takes from their first interaction with a brand to a defined conversion point. The funnel is typically segmented into four main stages:

: The potential customer becomes aware of a product, service, or brand.

: The prospect begins to show interest and seeks more information.

: A person develops a genuine interest in the product or service, considering it as a solution to their need or problem.

: After purchasing, the customer becomes a promoter or advocate for the brand, product, or service, sharing their positive experience with others.

By breaking down the customer journey into distinct stages, businesses can more effectively tailor their marketing strategies and communication. Each stage requires a different approach, messaging, and type of content. Understanding the nuances of each stage allows marketers to nurture prospects more efficiently, moving them from mere awareness to active advocacy.

A model that illustrates the stages a customer goes through, from awareness to advocacy. It guides businesses in tailoring strategies for each phase of the customer journey.

Marketing Funnel

Awareness: The potential customer becomes aware of a product, service, or brand.
Interest: The prospect begins to show interest and seeks more information.
Desire: A person develops a genuine interest in the product or service, considering it as a solution to their need or problem.
Advocacy: After purchasing, the customer becomes a promoter or advocate for the brand, product, or service, sharing their positive experience with others.

What is Marketing Funnel?

Why is Marketing Funnel important?