What is Lead Magnet?

A lead magnet is an incentive, such as a free e-book, webinar, or trial, offered to potential customers in exchange for their contact information, usually their email address.

Why is Lead Magnet important?

Lead magnets allow businesses to grow their email list, nurture potential customers, and move them down the marekting funnel. They provide value upfront, fostering trust and engagement with the audience.

Captflow logo