Digital marketing glossary

CTR (Click Through Rate)

What is CTR (Click Through Rate)?

CTR is the ratio of users who click on a specific link, ad, or call to action to the number of total users who viewed that content. It's expressed as a percentage.

Why is CTR important?

A higher CTR indicates that a greater proportion of viewers found the content compelling enough to click on. It provides insights into the effectiveness of headlines, ad copy, or other call-to-action elements.

Captflow logo