Digital marketing glossary

CPC (Cost Per Click)

What is CPC (Cost Per Click)?

CPC represents the amount an advertiser pays every time someone clicks on their online advertisement, most commonly associated with pay-per-click (PPC) advertising platforms like Google Ads.

Why is CPC important?

Knowing the CPC allows advertisers to understand how much they're spending for each visitor they attract, helping them assess the cost-effectiveness and budget allocation for their campaigns.

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