Digital marketing glossary

CPA (Cost Per Acquisition)

What is CPA (Cost Per Acquisition)?

CPA refers to the cost incurred by a business to acquire a customer. It is calculated by dividing the total cost of a campaign or effort by the number of customers acquired as a result.

Why is CPA important?

Understanding CPA helps businesses measure the effectiveness and profitability of their marketing campaigns. A lower CPA indicates a more cost-effective campaign.

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