What is Conversion Rate?

The conversion rate is the percentage of visitors to a website or platform who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

Why is Conversion Rate important?

A high conversion rate indicates effective marketing and web design, meaning visitors find what they're looking for and are compelled to take action. It's a key metric in assessing the success and efficiency of marketing campaigns.

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