Digital marketing glossary

BOFU (Bottom of the Funnel)

What is BOFU (Bottom of the Funnel)?

BOFU refers to the final stages of the customer's journey, where they are closest to making a purchase, signing up, or any other conversion action. It's where prospects have moved from awareness to consideration and are now ready to decide.

Why is BOFU important?

Understanding and optimizing for BOFU is crucial because it represents the stage where prospects are most likely to convert. Effective BOFU strategies can significantly increase conversion rates and sales for a business.

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