Digital marketing glossary

Affiliate Marketing

What is Affiliate Marketing?

Affiliate marketing is a performance-based advertising strategy in which a company rewards third-party partners, known as affiliates, for generating traffic or sales through the affiliate's marketing efforts. Affiliates promote the company's products or services and earn a commission for every sale, click, or lead they bring in.

Why is Affiliate Marketing important?

Affiliate marketing offers businesses a cost-effective way to drive traffic and sales since they only pay for actual conversions. For affiliates, it provides an opportunity to earn revenue by promoting products or services they believe in.

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